Article summary
Document why Sweden +46 WhatsApp demographic fields are collected, how they are used, when deleted and which decisions are prohibited.
After Sweden +46 WhatsApp age and gender output enters CRM, risk cannot be controlled if nobody can identify the rule that uses it. Create a decision audit before importing the fields.
The log is more than a data dictionary
| Entry | Example |
|---|---|
| purpose | Bounded research question |
| decision_owner | Accountable approver |
| allowed_action | Aggregate analysis |
| prohibited_action | Price, eligibility or service denial |
| expiry | Deletion or review date |
Validate field meaning first
gender_observed and age_band_observed must show their observational nature, time and unknown state. A system must not display them as confirmed identity facts.
Compare import and no-import options
If user choice, permission or interaction can fulfil the goal, the log must explain the incremental need for profiles. No measurable value means no import.
Use +46 only as format evidence
The code does not prove residence, citizenship or demographic attributes. Preserve phone_raw and country_evidence and process cross-border phones under their own plans.
Make access follow the allowed action
A role viewing aggregates does not need row-level profiles. Basic number-screening operations do not automatically receive sensitive columns.
Keep internal profiles out of TXT
Upload one phone per line while customer IDs and existing attributes stay in the crosswalk. Excel lands in staging; an approved audit creates the minimum view.
Include unknown in the decision test
Simulate what a rule does when unknowns cluster in one source. Stop or redesign it if a group would systematically drop out.
The organisation owns the EU-context assessment
The operator evaluates legal basis, transparency, retention, access and rights handling. This page offers a governance framework rather than a case-specific legal conclusion.
Ask one question at every review
What decision did this field actually change during the last period? If the answer is empty, unmeasurable or outside the original purpose, delete the field and close the rule.
