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Do Not Overwrite Poland +48 WhatsApp Activity: Keep an Event History

Store Poland +48 WhatsApp Activity as timestamped events with expiry and access controls instead of overwriting one CRM field.

Updated 9/15/20262 minBy AppShai Research

Article summary

Store Poland +48 WhatsApp Activity as timestamped events with expiry and access controls instead of overwriting one CRM field.

A single “WhatsApp active” field in CRM removes the change history of a Poland +48 list. When today’s observation overwrites last month’s, the team cannot explain the earlier queue decision, expiry or task source.

An event needs at least six columns

Column Role
contact_id Internal subject
phone_observed Checked phone
activity_value Task observation
checked_at Observation time
task_version Semantic version
valid_until Business expiry

Separate source phone and event tables

phone_raw remains in the contact source, +48 candidates and exceptions live in preparation, and activity observations enter the event table. None overwrites another.

Append every new result

A later check creates another event and retains the previous value. Change may reflect time, visibility or task version; it is not automatically a behavioural change by the person.

Calculate a current view

The operating view selects the newest qualified, unexpired event. After expiry it shows expired rather than inactive. History remains for audit but stops ordering the queue.

Limit retention in an EU context

The organisation assesses necessity, transparency, access and rights under its circumstances. Event history is not permission for permanent storage; apply delete_after or irreversible aggregation.

TXT carries execution phones only

Upload one phone per line and retain CRM context and permission internally. Excel enters staging through batch_row and appends events only after acceptance.

Grant access by event purpose

Support can see the current queue without full history, avatars or mappings. Audit roles receive need-based access with access records.

Migrate a legacy single field honestly

Mark the existing value legacy_unknown_date rather than inventing a check time. Start complete events at the next task; an undated legacy value cannot order a current queue.

The core redesign

Turn activity from a permanent label into a short-lived event. The model preserves explanation while allowing the result to expire for real.

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