Article summary
Normalize Colombian +57 phones, prepare TXT, and reconcile WhatsApp Full-Format Excel fields with clear rules for activity, demographics, pictures, business status, and mapping.
Colombia WhatsApp Full-Format Check is for a team with a defined multi-field need and governance workflow—not for turning every +57 phone into a default customer profile. WS Full Format returns activity, demographic-related, picture, business-account, and mapped-phone fields. More fields create more responsibility for interpretation, access, retention, and correction.
If the question is only registration, use WS Registration Check. If the need is limited to picture-related output, use Avatar Check. Full Format is a wider field contract, not a universal upgrade.
Direct answer: confirm the evidence for +57 normalization, define a purpose and owner for each field group, upload one phone per TXT line, reconcile Excel by original phone, and never convert demographic or picture fields automatically into identity or purchase intent.
What WS Full Format contains
| Group | Current fields | Reasonable question | Unsafe expansion |
|---|---|---|---|
| Mapping | Phone, WhatsApp Mapped Phone | How does output return to the master? | Overwrite raw phone |
| Activity | Activity Time, Active Days | Is a dated activity field needed? | Online now or guaranteed reply |
| Demographic-related | Gender, Age, Skin Tone | Is there a necessary purpose? | Identity or value decision |
| Picture | Picture, Picture Type | Is limited visual context necessary? | Human verification |
| Account | Business Account | Was an account-type signal returned? | Business certification |
When not to use Full Format
- The business question is only registration.
- The team cannot justify gender, age, skin tone, or picture fields.
- Access controls, retention, and deletion are missing.
- Results cannot be reconciled reliably to CRM.
- Fields will feed sensitive automated decisions.
- List provenance or processing basis is unclear.
Normalize Colombian +57 phones
The international representation uses country code +57, while raw business data may contain local notation, punctuation, duplicated codes, foreign phones, or unresolved records. The ITU-T E.164 international numbering plan provides the numbering framework; record transformations still need provenance.
| Source state | Action | Audit record |
|---|---|---|
| Confirmed +57 | Clean display punctuation | transformation=clean_only |
| Local notation with evidence | Apply verified rule | rule_version |
| Country conflict | Manual review | exception_reason |
| Country unknown | Do not transform | result_state=unknown |
| Several forms of one phone | Deduplicate normalized value | duplicate_group_id |
Create minimal TXT from the internal workbook
- Retain contact_id, phone_raw, source_type, and country_evidence.
- Create phone_normalized in a new column.
- Check duplicate +57, notes, and invisible characters.
- Deduplicate normalized phones while preserving relationships.
- Export only phones as UTF-8 TXT, one per line.
- Test a small sample before the full cohort.
Select WS Full Format in the AppShai WhatsApp (WA/WS) Number Checker. Input is TXT; completed output is Excel.
Excel acceptance matrix
| Field | Format control | Semantic control | Access |
|---|---|---|---|
| Phone | Maps to TXT | Input key | Data operations |
| Mapped Phone | Separate column | Mapping output | Controlled operations |
| Activity Time/Days | Raw value parseable | Dated activity field | Business analysis |
| Gender/Age/Skin Tone | Blank allowed | Not automatically confirmed fact | Minimum necessary roles |
| Picture/Type | Link or raw value retained | Not identity evidence | Strictly limited |
| Business Account | Preserve returned value | Not certification | Business analysis |
Register a purpose for each field
| Entry | Document | Example |
|---|---|---|
| purpose | Why the field is needed | Human routing for existing customers |
| owner | Who owns interpretation | CRM data owner |
| source | Which task created it | ws_full_format |
| checked_at | When it was produced | ISO datetime |
| retention | How long it remains | Policy-based review after task |
| correction | How errors are handled | Ticket plus original-value retention |
| access | Who may view it | Minimum role group |
Use full-format output in segmentation
Permission and business relationship decide eligibility first. Necessary task fields may then support a human queue. Activity can be a dated ordering variable and Business Account an account-type signal. Demographic and picture fields should not enter a default marketing score.
| Priority | Evidence | Role |
|---|---|---|
| 1. Suppression | Opt-out, complaint, do-not-contact | Overrides all positive signals |
| 2. Eligibility | Provenance, channel and purpose permission | Decides whether data may be used |
| 3. Lifecycle | Inquiry, order, support | Defines service use case |
| 4. Platform fields | Activity, account type, others | Limited support; no eligibility creation |
| 5. Outcome | Reply, service completion, correction | Review the rule |
Difference from the Colombia Avatar Check page
The Colombia WhatsApp Avatar Check focuses on the narrower Phone, Business Account, Picture, and Mapped Phone schema. This guide covers full-format field selection and governance. Do not upgrade only to collect more data.
Report small samples honestly
Report valid inputs, successful mappings, exceptions, and unmatched rows together—for example, “47 of 50 valid +57 inputs mapped, two were unknown, and one was unmatched.” Include source, task, and date. A business cohort is not a Colombia-wide user statistic.
Frequently asked questions
Is Full Format the most accurate WS task?
Field count does not define accuracy. Fit depends on the question, schema, cohort, and acceptance method.
Can demographic fields be used directly for advertising?
They should not be used by default. Assess necessity, accuracy, applicable rules, and sensitive-inference risk; many workflows do not need them.
Should Mapped Phone overwrite the source?
No. Keep it separate from phone_raw and phone_normalized so transformation and correction remain traceable.
A mature Colombia full-format workflow does not maximize collection. It knows why each field exists, who can access it, when it expires, and how errors are corrected.
